Private chef pricing
How to price a private dinner without leaving money on the table
Nobody hands you a price sheet when you start cooking for people in their homes. You learn pricing the hard way — by undercharging on a job, then finding the margin gone by the time you load out. This is the way I price every dinner now.
Private chef pricing is not a per-person guess. It is a real quote built from the menu, the hours, the drive, and the gear. Here is how to build one that actually pays you.
What goes into private chef pricing?
There is no single per-person number that works for every dinner, because a private chef is not a restaurant. You are bringing the kitchen, the staff, the shopping, the cleanup, and the liability into someone's home. The price has to cover all of it, not just the groceries.
A complete price covers six things: food cost for the whole menu, rentals and equipment you don't own, travel and mileage, your prep and service time (including any assistants), a service fee for the planning and overhead, and clear deposit and cancellation terms. Skip any one of those and you are working for free on part of the job.
Food cost: where the number starts
Most private chefs aim for a food cost around 25 to 30 percent of the menu price. Price the full menu out — every ingredient, every course, plus a little waste — and work backward from there. The easiest mistake is pricing per dish from memory and forgetting the oil, the stock bones, the herbs that go in at the end.
Your time is a cost, not a bonus
Add up the hours: the menu planning, the shopping, the prep day, the event, the cleanup, and the drive. Decide your hourly rate and charge for all of it. If you bring a server or a second cook, their hours go on the quote too. Your time is the line item most chefs undercharge for, because it doesn't show up on a grocery receipt.
Travel, rentals, and the sneaky costs
Round-trip mileage at the IRS rate, plus any tolls or parking. Rentals: plates, glassware, linens, chafing dishes, a rental oven if the home kitchen can't handle the menu. The most common quoting mistake is pricing the groceries and forgetting the rentals, the drive, and your own hours — the three things that quietly eat your margin.
A service fee, not a hidden upcharge
The service fee covers the planning, the packing, the load-in, the cleanup, the insurance, and the overhead of running a business. It is not a surprise charge — it is the cost of having a professional show up ready. State it plainly on the quote so the client sees the full number up front.
Deposit and cancellation terms
Common practice is 25 to 50 percent up front to hold the date, with the balance due on or before the event day. Set a final guest-count deadline — many chefs lock it 3 to 5 days out — and say what happens if the count changes after that. A quote without deposit terms is a wish, not a quote.
- 25 to 50% deposit to hold the date
- Balance due on or before the event day
- Final guest count locked 3 to 5 days out
- Cancellation policy in writing, on the quote
How much does a private chef cost? Ballpark ranges
A reasonable range for a private dinner is roughly $75 to $200+ per person depending on the menu complexity, guest count, service style, and location — but treat any per-person number as a starting point, not an answer. The only honest price is the one built from your actual menu, your actual hours, and your actual drive.
That is the whole point of the Quote Calculator: it walks every line so you don't price from a guess. You enter the menu, the guests, the travel, and your time, and it hands you a client-ready quote next to your private numbers — the bottom line and the menu, never your internal costs.
Stop calculating by hand
Open the tool and get your numbers in minutes. No account, no card — just the work you came here to do.
